Its a Clucking joke!

Farm animal abuse is very common but not spoken about, so the public are unaware to what is happening. When people think of animal abuse naturally, we think of household pets like cats and dogs. This poster campaign will shed some light on this taboo subject and encourage the viewer to sign a petition to help protect the animal’s welfare. Mixing humour and harsh reality together to capture the audience’s attention initially with a funny tagline then on a second look see the graphic imagery of the harsh realities the animals face. Rolling out a poster campaign across the country on buses, billboards in the countryside and digital displays. Social media has seen an influx in causes taking to socials to make a change. Instagram will have a series of pixelated animal images showing what media corporations are trying to hide from the public.